In today's digital landscape, social media is essential to running a successful business. It is an efficient and cost-effective way to reach a wide range of customers, build relationships with them, advertise your products and services, and engage with valuable feedback.
Creating your business page and scheduling the occasional post is not enough. Without proper optimization and strategy, a social media presence will likely not mirror your expectations.
That is where Scorpion comes in. As your social media marketing experts, here are some of the best practices we live and work by in order to maximize your business's social media presence to its fullest potential.
1. Utilize the right platform for your business.
To begin, it is important to note that not all social media platforms are created equal. Each comes with its own set of guidelines, limitations, and audiences, and some will be better suited for your goals and objectives than others.
Remember, you don't need a presence on every platform — just those that reach your target audience and provide a space for you to share content relevant to your business.
2. Optimize your profile.
As soon as a user clicks on your profile, they should be met with all the information they need to understand what your business can offer them — and how to become a new customer.
Optimize your profiles by ensuring you:
- Use updated and relevant images for your profile and header pictures.
- Include contact information, such as your phone number, email, and address in your bio.
- Advertise your hours.
- Maintain a regular posting cadence to demonstrate your relevance and responsiveness.
- Encourage former customers to leave reviews of your services.
3. Create engaging content.
Now that you've found the right platforms and have optimized your profile, it's time to begin creating content to promote your business. Unique, relevant, and interesting content targeted toward your audience's needs and interests will result in more engagement (likes, comments, shares), increasing your brand visibility.
Be consistent with your posting, but vary the content you share. A healthy mix of promotional and informative posts should help establish you as an industry expert, making users return to you time and time again for further advice and instruction.
From short-form videos to infographics to step-by-step instructions on how to use your product, there are endless ways to create visually-appealing and engaging content that your followers will love.
While there are ways for users to find your social media pages and posts organically, advertising allows you to extend your reach and land in the feed of potential customers. Allocating funds to an advertising budget gives you an opportunity to showcase your products or services to a broader audience while driving traffic to your website.
Social Media Marketing You Can Rely On
Our social media experts are here to optimize your social media presence to drive traffic and increase brand awareness. Explore your content marketing package options with Scorpion and begin maximizing your reach!