Franchises Franchises

Alex Bingham, The Little Gym

In this first episode of The Nexus, Justin explores how Alex Bingham, CEO of The Little Gym, has grown his brand over a span of more than 19 years into a global powerhouse with hundreds of locations in 30+ countries. In a discussion recorded live on the floor of the 2020 IFA Convention, Alex talks about his passion for creating a culture that fosters healthy dissent and gives the thousands of people in the system a stake in the brand and its vision.