Franchises Franchises

Bernard Birnbaum, The Warrior Factory

Bernard Birnbaum is the CEO of The Warrior Factory, an emerging franchise offering American Ninja Warrior-style obstacle course training and fun to kids and adults alike. In this episode, Bernard shares his thoughts on creating a brand community based on shared values and passions, the importance of aligning those values with hands-on franchise owners, and the opportunities and challenges of being a category creator and educating the marketplace.