Why Your Home Services Business Needs Content Marketing
Marisa DeArmas is a Senior Content Marketer at Scorpion. Her typical day is filled with studying clients, their region, and their industry, and then creating content that their audience will like. For example, if you're a plumber, you want to create and share content that answers how to fix a specific plumbing problem that your audience might be searching for. Utilizing tools like Google Trends to see what people are searching for in your industry or area, and talking to your customers to understand what their needs are, are great ways to inform the content you create.