State of Internet Marketing for Attorneys
The Internet is the fastest way for any practice to connect with new clients and generate new sources of revenue. For that reason, law firms must invest in digital marketing campaigns that have an impact. Unfortunately, creating these campaigns is easier said than done, because today’s clients are complex, with behaviors and expectations that aren’t always predictable. That complexity means firms need to be more aggressive in their marketing if they’re to remain visible, viable, and appealing among the multiple digital channels.