No matter what local market your business calls home, there's always tremendous competition in the home services industry. Regardless of your trade, there's always going to be others in your area with the same skill set looking to drum up leads within the same pool of potential customers.
That's why it's crucial to take advantage of any tool that can help you stay top-of-mind and front-and-center in the public's mind. The more you can do that, the more leads, jobs, and revenue are likely to come your way.
Of all the digital marketing tools introduced in the last several years, few have done more to boost local businesses' bottom lines than Google's Local Services Ads (LSAs).
So, what are LSAs? In short, they are a class of paid ads that appear before PPC ads. When you use them, you can be sure that your company's name and contact information will be among the first potential customers to see. For a home services business looking to stand out from the rest of the pack, that's a huge advantage. It can even be the difference between a stagnant business and a growing one.
Given the huge impact that these ads can have on a businesses' well-being, Scorpion makes it a priority to educate our partners on LSAs — so they can determine whether there's a place for them in their growth strategy.
In that spirit, we recently held a webinar in conjunction with Google to better explain the history, function, and potential of Local Services Ads. The event was led by Scorpion's Local Services Ad manager, Vanessa Villa, and we were fortunate to be joined by Google Senior Account Strategist Franco Leon.
While the webinar was held on March 18, 2021, the replay is available to watch here anytime.
Some of the topics covered include:
- The most up-to-date information about Google LSAs, including the new LSA bidding
- How placement of LSAs has changed in Google search
- The difference between Pay-Per-Click (PPC) vs. LSAs
- Why you should build trust with customers by being "Google Guaranteed"
- How to make sure your business is the first one homeowners see online when they search for a service
- How to get started with Google LSAs if you haven't used them before
All in all, this webinar is a great place to start demystifying Local Service Ads and learning about all the ways they can help take your business to the next level of financial success. And, if you’re set on using Local Services Ads as part of your digital marketing strategy, this presentation will give you a good idea of how to get started.
If you have any questions about the information presented in the video or if you want to further discuss Local Services Ads with one of our digital marketing experts, feel free to contact us here anytime.